One of the things that is difficult for me is to create a logo that easily identifies with the kind of brand my photography represents. Â What’s the problem? Â Basically, there are too many things I “like” and many of them sorta-kinda get close, but not really. Â I think it’s also difficult because I know as a photographer, my style will continue to develop, and it might look a bit different in the future. Â So I want to accommodate for that kind of development.
My original logo was quite different. Â To me, it said fun, modern, and crisp. Â I liked the dots, the swirl, and the parenthesis (sorry, no more picture). Â It had a clean font and was easy to read. Â However, I think it projected a bit too youthful of an image. Â Perhaps it’s the color combo or the “lightness” of it, but it didn’t seem quite elegant enough for me. Â Plus, the logo is pretty large and without the curly dots, it’s boring – so it’s difficult to adapt it to different uses (watermarking, stickers, business cards, etc.) Â Also, added to that is the fact that it just seemed like something ordinary, trying to be cool, but not really getting there. Â (Y’all can tell I’ve thought about this WAY too much, right?)
This is the second one I’ve come up with, which is quite a bit different.It actually uses some of the same font, but in all caps, which makes it seem a bit more mature and elegant, but still fresh and crisp. Â I also liked having my initials since I could easily use that for branding. Â The color switch I’m happy with – a nice inky blue-purple. Â The only problem with this logo is it is SO similar (unintentionally) to many photographer logo’s out there. Â None in my area, thankfully, but still…
I could possible add or change that with this…
Super original, right? Â What do you guys think? Â Do you like the new option better?